Dove Men+Care
This is work which came from a global pitch whilst we were at BBH. We won the pitch and were able to create a campaign around a Man Manual, which was intended to be an online guide instructing men on how to take better care of themselves.
We were aiming to work with comedians from Mock The Week, such as Hugh Dennis, to write the first online version of the manual. Sadly the budget didn't materialise for our ambitions and we had to settle for a TV and digital campaign. The Lord giveth and the Lord taketh away.
