Observer Food Monthly
At BBH we created a digital campaign for foodies nationwide. This coincided with the Observer Food Monthly Awards and took the form of a virtual food map of the UK, showcasing previous winners and the current nominees. Food lovers could use the map to vote for their favourite restaurants, cafes and chefs as a way to 'put them on the map'. Users could also post comments of the experiences they'd had at the featured restaurants across the UK. For our money, we love St.John in Farringdon. YUM.
