The track we built was taken to grounds around the country so other footballers could see how they compared against the stars. The 40 quickest players won the chance to compete at Old Trafford to find the fastest of them all. Despite a lack of budget, this was a fun project to be involved in, which also felt very different at the time, from a standard Nike boot launch.
Nike
Mercurial Vapor is the world’s lightest and fastest football boot. At Wieden+Kennedy we launched the boot by designing a speed test to find the fastest player. Aaron Lennon and Gabriel Agbonlahor stepped up to take the challenge.